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News:-OPINION: WHAT MEDIA BRANDS CAN LEARN FROM D-TO-C INNOVATION

From legacy publishers to startups, media companies should embrace the nimbleness of d-to-c brands

In the current climate, publishers of all sizes are seeing impacts on ad dollars and revenue. This was an especially hot topic for media companies during Q1 earnings calls. We are more than three months into the COVID-19 era and the media industry is still struggling to identify what will keep it afloat and profitable. Like all industries, publishing, too, is experiencing furloughs, layoffs and salary reductions. But it will take more than these short-term solutions to overcome ad spend reductions and a looming recession.

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