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Disney+’s ‘WandaVision’ Cast Into Top Viewing Spot Worldwide

Carly Mayberry

Disne DIS +0.7%y+ looks clearly to have its second successful original on its hands with Marvel’s WandaVision.

The miniseries, based on the Marvel Comics characters, has seen a huge surge in viewership, even rising to the status of number one series worldwide.

That’s according to Parrot Analytics, the audience attention measurement system that captures an audience behavior dataset by sifting through social media, fan ratings, and piracy data to represent audience demand.

Their calculation shows that the sitcom-styled show has become the world’s most in-demand TV show across all platforms less than four weeks after its Jan. 15th debut. And in a stroke of good timing, the formidable viewership comes just prior to Disney’s upcoming earnings call.

Specifically, Parrot Analytics noted that while initially WandaVision had somewhat lackluster viewing metrics, bouncing between the number 7 and 35 spots worldwide, it eventually landed as the second or third most in-demand series since its third episode released on Jan. 22. But on Feb. 5, when episode five was released featuring a shocking ending, the Jac Schaeffer-created series propelled to the title of “number one series worldwide.” It has remained there ever since as of Feb. 7, the last day data was available.

The show that blends the style of classic sitcoms with the Marvel Cinematic Universe stars Elizabeth Olsen as Wanda Maximoff/Scarlet Witch and Paul Bettany as the character of Vision. It takes place after the events of 2019’s film Avengers: Endgame with the two super-powered beings living their ideal suburban lives but suspecting that everything is not as it seems.

Schaeffer serves as head writer with Matt Shakman directing the show that has proved to have a diverse worldwide appeal.

The more-than-healthy numbers are important to the streaming service because besides the Star Wars spin-off The Mandalorian, Disney+ has had slim offerings in terms of successful originals since launching on Nov. 12, 2019. Still, the streamer has impressive subscriber growth over the last 14 months.

Parrot Analytics said its rise is a testament to the weekly release strategy used by Disney+ as opposed to for instance, Netflix’s NFLX -1.1% typical binge-release model. It’s why, according to the measurement system, that The Mandalorian has been the world’s most in-demand series during its run.

“When we see a binge release series like we do on Netflix, we’re seeing demand skyrocket at first for like a week,” explained Wade Payson-Denney, insights analyst, Parrot Analytics. Payson-Denney noted shows like The Crown, The Queen’s Gambit and Cobra Kai as examples. “They really pop up at first but quickly trail off. It’s a quick hit for these streamers. Whereas with weekly release, we see popularity gradually build over time, especially for a show like The Mandalorian and WandaVision.”

In the case of The Mandalorian, the show grew steadily in its first weeks, maintained a light level of demand for roughly a week, and then peaked after the season finale. Demand for WandaVision is growing week over week during its short run, and with several weeks of episodes yet to be released, it should continue to grow steadily as The Mandalorian did.

“It really keeps these shows in the conversation for longer,” said Payson-Denney.

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