The social media platform has existed for a long time but the idea that it could be used as a great tool for businesses started a little over five years ago.
We know that the sole purpose of a business is to make profit through providing services or selling products. These products reaching a wide amount of people would generate more profit and that is where the online platform presents itself.
When Facebook was born, it drew everyone in. According to Statista, with over 2.7 billion monthly active users as of the second quarter of 2020, Facebook is the app all other apps want to be like in the future! Businesses could use this as a medium to reach if not a million customers, half, from just a tiny app.
Times have changed. Virtually everyone is online, putting your business online is more like shouting not just from the rooftop, but from Everest. This is a great way to make people start talking about your business but there are things to consider
• Know and understand your market: This helps to streamline your customer base. You get an estimate of people you are servicing or producing for. For example, ALWAYS sanitarypad as a brand knows that their demographic are only females. This is not changing anytime soon, except of course, men start menstruating. The horror!
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